First TV ad for Expedia in France

23 04 2007

Expedia.fr launched a new campaign of advertising in France. It started with a TV ad on national TV; this was the first TV ad for Expedia on public TV, before that, Expedia did TV spots but only for 15 channels on cable TV.

(Update: Expedia also sponsored TV shows on Canal+ and TF1 in the past.)

The name of this new campaign is “Expedia, le voyage que je veux.” (Expedia, travel as I wish”). It is very similar to the famous slogan of Club Med : “Club Med, Le bonheur si je veux.” (Clud Med, Happyness as I wish”). The spot draws a parallel between a tailor made clothing shop and the way a couple can customize its future vacations.

According to Marc Ruf, former Vice President of Expedia France:

“[Expedia] gives the ability to anyone to become its own travel agent. Who better knows the needs and desires of the traveler than the traveler himself?”

Expedia kindly sent me the link to watch their TV spot:

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Besides this TV spot, Expedia also launched another wave of offline advertising on buses and on the walls of the subway with the following offline ads:

Expedia Offline Advertising

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Excellent Ambient Marketing at Venice Airport

9 04 2007

Venice Airport ambient advertising Casino di Venezia Absolutely great campaign of an Italian advertising agency (Admcom) for the promotion of the “Casino Di Venezia“. They have turned a traditional and boring luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport (VCE):

The agency has successfully spotted a real good place for their campaign ironically named “Keep playing“. A good spot indeed, as people spend about 10 to 15 minutes (sometimes more!) staring at the belt while waiting for their luggages. This new kind of roulette will only bring one type of losers: the ones whose luggages have been lost!

According to the Venetian Casino, visits increased by 60% since the eye catching ad appeared at the airport. That seems a lot, but that’s what you get for doing an original ad, with good visibility and a good sense of humor.

Via: Estering (for amateur pictures of the roulette) | Disruption

Related information about losing baggage:

Here is a recent survey of the Association of European Airlines (AEA).

Top 10 European airlines for losing baggage in 2006 (bags/1,000 passengers):

  1. British Airways – 23
  2. TAP Air Portugal – 21
  3. Lufthansa – 18.1
  4. Air France – 16.6
  5. Alitalia -16.5
  6. KLM – 16.4
  7. Luxair – 16.4
  8. Iberia – 15.5
  9. LOT Polish Airlines – 14.8
  10. Finnair – 14.2

• Virgin Atlantic, bmi, easyjet, Ryanair not included in survey

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