Loic Le Meur interviews the CEO of Trivop

21 05 2007

Here is an interesting interview of Thomas Owadenko that Loic Le Meur just uploaded on his blog. Thomas is the CEO of the new travel 2.0 site called Trivop.


[vpod.tv loiclemeur/200710]

Trivop.com is a very good example of a good use of web 2.0 in the travel industry. It is a platform of video reviews of hotels (located in Europe and then in the future in the US).Like I said in the past, the future of hotel reviews is strongly connected to the future of online video; we previously saw the impact of a simple video uploaded on youtube to report a poor hotel room in Madrid. We also saw Tripadvisor launched a video uploading feature on their website to follow this (hotel) trend.

Trivop

Now we have a dedicated website only for hotels which combined a mashup of Google maps, Tripadvisor text reviews and videos generated by hoteliers and guests.In the video Thomas says that it will be focused on hotels for the first 3 years, Trivop does not have a real competitor since there is no other 100% similar site. However it might somehow compete with videos of websites like Youtube, Google Video, DailyMotions etc. and also with sites like www.travelistic.com that have a wider approach and publish video content for everything related to travel.

When Trivop has been launched at the beginning of April 2007, it already had filmed and uploaded about 170 videos of hotels. Trivop will also intend to create a marketplace community where video producers could meet the demand for video of hoteliers.

Ceo Trivop - Thomas OwadenkoDuring the interview Thomas says that not only the hotelier can upload a video but also the guest. As of today I have not been able to find a video generated by a guest, but only video “ordered” by hoteliers, with a very good editing by the way. The only negative comment I would make is that there is no way you can control the playback of the video other than using the pause button. Videos are played sequentially (divided into segments: lobby/standard room/suite etc) just as if you were watching plain old television. When deciding what hotel I want to book, I have a limited available time for making my choice. I need to compare hotel prices, hotels reviews and so on; watching each segment (of about 50sec to 1min40) without having the choice to fast forward the video is time consuming.

In my opinion the challenge for Trivop will be to generate revenue by proposing their services as filmmakers for hoteliers while they offer a free platform for guests to upload their “videos reviews” that could criticize and hurt their own clients.

Anyway I found that the concept of Trivop is innovative and useful for travellers and I wish them the best of success.

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Information is spreading…fast.

6 02 2007

I have been looking around to find out if hoteliers were uploading video about their hotels on www.youtube.com or www.dailymotion.com. My third try was to search for the term “hotel madrid” in youtube.com, and on the first page of results, I saw the following entrance:

Youtube hotels

Translation of the spanish comment with the video: “Don’t go to the hotel Mediodia in Madrid in front of Atocha.” [...] “This is our wash basin.” This video has been here for 3 months now, and is posted under the category “Comedy”. It has already been viewed by 361 persons.

Here is the video of an anonymous customer of this hotel located in Madrid:

[youtube QaQM4GZ9Ilw]

I was looking for a new type of hotel promotions (using youtube, dailymotion and else) and in the end I found a new type of hotel review… I saw a lot of comments on the internet about Travel 2.0 and a lot of them were trying to define “Travel 2.0″. Maybe it is just about that; about spreading the information, about having potential customers more informed.

On the other hand, there is no way for the hotelier to remove such a video from youtube, even if he has already completed a renovation in his hotel or even he has fixed the problem. This applies to Tripadvisor as well. People should not pay attention to old comments, as hotel management team may have changed and as the hotel may have been renovated since then.
I recall people who told me that there were hotels that disallowed the use of camera and filming devices in their hotels in order to keep the mystery around their hotel intact…Anyway hoteliers won’t have any control over people using filming devices in their hotels; they cannot hide those flaws anymore.

Here is a positive hotel review of an independent hotel called Hotel Las Palapas in Playa del Carmen (Mexico). You will see that it looks very professional and nicely edited with commentaries of the guest. A nice piece of work. That reminds me I need to go to Tulum!
[youtube Pq5_qJ7Uyvs]

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A New Online Hotel Directory targets Small to Medium-Size Hotels

25 08 2006

Directory of hotels LogoFirst of all, despite its name (Directory of Hotels.com), this site does not belong to hotels.com; it’s an independent online guide of hotels that will focus on the uniqueness of hotels that differentiate them from belonging to a hotel chain, based on the hotel “service, cuisine, character and individuality”.

According to its Director of Business Development, Tanya Colleen, the goal “is to expose the small to medium-size hotel and lesser known properties around the world.

But how? With those 2 affordable listing options:

  • Basic Listing: USD129/year
  • Featured Listing: USD348/year

Of course those 2 options include a direct link to the hotel website. Booking process remains on the hotel website.

Listing options

Besides the hotel directory, you will find a hotel blog right here, it is moderated, but anyone can post (users not registered too). I hope this blog will stay open for visitors’ comments as I have seen a lot of companies those days that opened a company blog without allowing people to comment their posts (unfortunately they totally missed the point of blogging). I won’t name them. Not in this post.

I applaud the initiative and I really hope that they will add a “uniqueness tag cloud” box as tagging has become an essential part of searching the internet these days. I would even recommend to add a “tag phrase filter” to search for more than one word at the same time.

By the way trackback for posts does not work yet but I guess they will fix it soon.

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