Click-to-call provider eStara acquired by ATG

20 09 2006

ARTG eStara logo I mentioned eStara in a recent post when talking about the click-to-call features of Yahoo (and Google); eStara has been acquired yesterday by ATG (NASDAQ: ARTG), a leading provider of e-commerce platforms.

Buying eStara (which provides Click to Call, Click to Chat, and Call Tracking Solutions) will enhance ATG Market-leading e-commerce offerings and will expands ATG’s OnDemand Business.

Among the numerous clients of eStara, we can name Starwood Hotels and Continental Airlines. Talking about eStara clients, I just realized yesterday that eStara provides now its click-to-call technology to the french Yellow Pages (http://www.pagesjaunes.fr). Here is a capture of the features on their pages:

Art Technology Group (ATG) provides solutions to many actors of the travel industry, like American Airlines and Intercontinental Hotels. We will most likely see Intercontinental Hotels website with eStara features in the future.

See the press release on eStara website and some explanations of this stock and cash merger transaction between those 2 industry leaders, transaction is valued to approximately $48.3 million.
PS: Thank you Daniel for notifying me about this acquisition.

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Google will add a click-to-call feature to its ad program

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Date : 20 September 2006
Categories : M&A

4 responses to “Click-to-call provider eStara acquired by ATG”

25 09 2006: Le blog de Benoit Dausse (23:09:04) :

ATG acquiert eStara le leader des technologies Click to call et Call Tracking…

Mardi 19 Septembre 2006, Art Technology Group (ATG) éditeur de logiciels e-commerce, a annoncé la signature d’un accord d’acquisition de la société eStara, leader des technologies “click to call” par echange d’actions et cash pour une valeur …
9 10 2006: Dean Collins (20:44:37) :

ha ha ha.

Maybe they heard our Mexuar Corraleta application is being launched on October the 24th at Astricon in Dallas and realised their solution was last generation ‘Active-X’ crap.

Check out these links for more info
http://www.mexuar.com/products_sdk.shtml

No ongoing ASP fees, mexuar is a buy to own application that voip enables any website for a one off fee.

or email me at http://www.cognation.net for more info.

Cheers,
Dean
28 11 2007: naisioxerloro (17:34:11) :

Hi.
Good design, who made it?
20 12 2007: sixlobimito (00:28:43) :

Cool design, great info!