Excellent Ambient Marketing at Venice Airport
9 04 2007
Absolutely great campaign of an Italian advertising agency (Admcom) for the promotion of the “Casino Di Venezia“. They have turned a traditional and boring luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport (VCE):
The agency has successfully spotted a real good place for their campaign ironically named “Keep playing“. A good spot indeed, as people spend about 10 to 15 minutes (sometimes more!) staring at the belt while waiting for their luggages. This new kind of roulette will only bring one type of losers: the ones whose luggages have been lost!
According to the Venetian Casino, visits increased by 60% since the eye catching ad appeared at the airport. That seems a lot, but that’s what you get for doing an original ad, with good visibility and a good sense of humor.
Via: Estering (for amateur pictures of the roulette) | Disruption
Related information about losing baggage:
Here is a recent survey of the Association of European Airlines (AEA).
Top 10 European airlines for losing baggage in 2006 (bags/1,000 passengers):
- British Airways – 23
- TAP Air Portugal – 21
- Lufthansa – 18.1
- Air France – 16.6
- Alitalia -16.5
- KLM – 16.4
- Luxair – 16.4
- Iberia – 15.5
- LOT Polish Airlines – 14.8
- Finnair – 14.2
• Virgin Atlantic, bmi, easyjet, Ryanair not included in survey
[...] Excellent Ambient Marketing at Venice Airport for the full [...]
True. That’s an amazing ad campaign. However if I were in charge of an airport I’m not sure I will allow a casino (a place where chance is king) to be the sponsor of my baggage claim belt
By the way, I did a search on google and I found out that Munich airport was also selling advertising spaces on their baggage claim belt; they give 4 reasons:
Price is 27,000€ for a 3 months campaign. 75,000€ for a year. 10% commission for the agency.
Hey that’s a really neat belt. Do you have any info on friends traveling in groups?
Thanks for mentioning
I live in Venice (my boyfriend took the photos) and everytime I go to the Airport I see those belts…I find them so funny! And waiting my usual TWENTY minutes is less annoying
Hello Ester! In fact I have learned about this ad thanks to your blog that I found randomly browsing Linkedin Answers! Thank you for sharing thore pictures. By the way if you have better pictures do not hesitate to send them to me. Cheers.
That’s a great advertising idea. Maybe they should place an ad in the bottom of the security bins too!
I hope it has nothing to do with your chances to have your luggage lost.
Hey Syl, world is sooo small
Ok, maybe next time I’ll go to the Marco Polo I’ll take other photos!
bye
[...] For a light-hearted look at the lost luggage lottery check out this photo spotted on the blogontravel blog: http://www.blogontravel.com/excellent-ambient-marketing-at-venice-airport/ [...]
It looks great. Idea is very creative.
Hi
I can’t be bothered with anything these days, but shrug. I just don’t have anything to say recently.
G’night
They’ll be advertising on your baby next. It will come out of your uterus with a logo on its forehead. The logo will actually be a genetically-engineered rash that changes into different logos over the baby’s lifespan, so that other non-branded humans are exposed to market-appropriate ambient advertising. Great creative, neat idea, people will say…
[...] is de aankomsthal van het vliegveld van Venetie. Casino di Venezie, had een origineel idee om de transportband eens wat op te vrolijken en plaatste een eindeloos draaiende roulettecylinder. [...]
The article on our site is about the fact that the great advertising campaign that you noticed at Venice Airport was copied by the GrandCasino of Helsinki at their airport. Since most of our visitors are Dutch or Belgian (and a few Italians because of the nice pictures of Clarence Seedorf) we only publish in our awful Dutch language. And yes, there is definetely a problem of copyright!
[...] [...]