Loic Le Meur interviews the CEO of Trivop

21 05 2007

Here is an interesting interview of Thomas Owadenko that Loic Le Meur just uploaded on his blog. Thomas is the CEO of the new travel 2.0 site called Trivop.

[vpod.tv loiclemeur/200710]

Trivop.com is a very good example of a good use of web 2.0 in the travel industry. It is a platform of video reviews of hotels (located in Europe and then in the future in the US).Like I said in the past, the future of hotel reviews is strongly connected to the future of online video; we previously saw the impact of a simple video uploaded on youtube to report a poor hotel room in Madrid. We also saw Tripadvisor launched a video uploading feature on their website to follow this (hotel) trend.


Now we have a dedicated website only for hotels which combined a mashup of Google maps, Tripadvisor text reviews and videos generated by hoteliers and guests.In the video Thomas says that it will be focused on hotels for the first 3 years, Trivop does not have a real competitor since there is no other 100% similar site. However it might somehow compete with videos of websites like Youtube, Google Video, DailyMotions etc. and also with sites like www.travelistic.com that have a wider approach and publish video content for everything related to travel.

When Trivop has been launched at the beginning of April 2007, it already had filmed and uploaded about 170 videos of hotels. Trivop will also intend to create a marketplace community where video producers could meet the demand for video of hoteliers.

Ceo Trivop - Thomas OwadenkoDuring the interview Thomas says that not only the hotelier can upload a video but also the guest. As of today I have not been able to find a video generated by a guest, but only video “ordered” by hoteliers, with a very good editing by the way. The only negative comment I would make is that there is no way you can control the playback of the video other than using the pause button. Videos are played sequentially (divided into segments: lobby/standard room/suite etc) just as if you were watching plain old television. When deciding what hotel I want to book, I have a limited available time for making my choice. I need to compare hotel prices, hotels reviews and so on; watching each segment (of about 50sec to 1min40) without having the choice to fast forward the video is time consuming.

In my opinion the challenge for Trivop will be to generate revenue by proposing their services as filmmakers for hoteliers while they offer a free platform for guests to upload their “videos reviews” that could criticize and hurt their own clients.

Anyway I found that the concept of Trivop is innovative and useful for travellers and I wish them the best of success.

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8 responses to “Loic Le Meur interviews the CEO of Trivop”

21 05 2007
OWADENKO (23:51:50) :

Hey great article. I like it. It’s a real point of view not just a copy/paste and I like the fact that you understand the great challenge we muth achieve.

thanks a lot.


22 05 2007
Travel Articles (20:57:04) :

It sounds like a great idea that. Its one thing reading about peoples travel experiences but its a whold different ball game if you can watch the videos too. Should be fun.

24 05 2007
Anastasiya (18:42:32) :

Great and useful site! Simple and easy. (I feel lost with some web 2.0 sites). I hope it will conserve these characteristics in the future adding online advertising and more content.
Good idea about involving bloggers. I didn’t get the strategy about involving travelers in generating content.

Definitely I will write about this site at my Russian blog.


28 05 2007
AnitoKid (10:03:27) :

Very nice post! And nice site by the way! Good layout and mix-and-match of colors! A good read indeed! More power! Mabuhay! – AnitoKid at http://www.anitokid.blogspot.com

5 06 2007
Deborah (00:16:51) :

Yes, that is a very cool idea. I have been searching You Tube for some good travel video. Not much luck. Trivop.com has found a really good niche to expand upon.

30 06 2007
Introduction to "Flight reviews": 7 hours stuck in a Delta Airline Plane on Blog on travel: Decrypting the Online Travel Industry (01:33:52) :

[...] are now quite familiar with customer-written hotel reviews; we also know about the trendy use of video reviews of hotels but what about reviews of [...]

24 11 2007
motelfan (09:43:43) :

Very nice post! that is a very cool I am tassanees !

4 12 2008
Hotel Directory (07:57:52) :

I found your blog from BlogCatalog and add to my favorites blog. Thanks for useful information on Trivop. Hoteliers now can take full advantages of video sharing sites for their hotel promotion.

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