Inside look of the Easyhotel of London (video)

1 05 2007

easyHotel South LexingtonArt Du Service“, a french blog that talks about the service sector in general (with a focus on services in the tourism, telecommunication and banking industry) stayed at the Easyhotel of London and came back with a candid video of the room.

easyHotel brand is part of a larger group known as EasyGroup which also holds easyJet, the famous budget airline mostly known in Europe.

Check below the amateur video of the easyHotel London South Kensington. You will see that the bathroom is as tiny as the toilets of an easyjet aircraft!

[dailymotion 5ixTzFiYomr034nT]

For your information, he booked his room online, willingeasy Hotel room to pay 10 pounds (about 15€) as advertised. In the end he paid 60 euros, his credit card was instantly charged . His room did not have any window, there was only one towel (an extra towel would cost 1 pound at the reception) and a soap; the room came with a TV but you need to buy a remote control from reception (£5 for 10 channels for 24 hours). There is no bar, no restaurant in the hotel.

easyHotels definitely target people in need of a cheap bed … and only a bed! In this case Bruno paid 60€. It’s quite a low cost budget for a hotel in London but maybe there are hostels (with more services) that could compete with this rate.

I just did a search for a hostel centrally located in London on www.Hostelworld.com; I found a private double bedroom in the Smart Hyde Park View hostel (50 meters from Hyde Park) for about 47 pounds with a lot more services included in the price (internet access, full english breakfast, linens, locker, towels, tea making facility, color TV, luggage storage). Besides this it has a 24hours Lounge Bar.

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The 10 most influential people in the online travel industry

24 09 2006

The english media portal Travolution* has gathered the votes and opinions of its readers (I haven’t had time to cast my vote) to finally released a list of the 10 most influential people in the online travel industry over the past decade (tough job!).

“The final 10 is, we believe, a collection of the finest thinkers and strategists since 1996, and sometimes those just simply brave enough to try to break new ground.”

Here are 5 people selected from the list of the 10 most influential people:

  • Sergey Brin and Larry Page, Google

If you want to know who else appear on the list and WHY they appear in that list, Travolution provides an analisys/rationale.

Pierre Chappaz (and Dominique Vidal Kelkoo) did not make it to the final ranking of the 10 most influential person but was present among the 20 most influential people; see the others on Travolution.
The next big question is: Who will remain in the list in 2016? Will Google not only influence but play a more determinant role in the travel industry in the future?

Do you agree/disagree with this ranking? Have a read at the analysis page and make a comment.
* “Travolution is a new media brand for the online travel industry, from the publishers of Gazetteers Plus & Travel Weekly. It is packed with research, news and analysis on everything to do with selling, deploying and marketing travel on the web.”

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Clickair, the spanish low-cost airline will spread its wings in oct. 2006

23 08 2006

There have been speculations about the name of the new spanish low cost of Clickair logoIberia; formerly called Catair, the final name of the low-cost will be Clickair. Why choosing such a brand name? Basically because it will use the internet as a primary sales tool.

The budget airline has its headquarters in Madrid, but will operate from its Barcelona hub (Prat airport).

Clickair website

Ownership? Iberia owns parts of Catair Lineas Aereas (Clickair); it equally shares ownership (20% for each of the 5 owners) with the spanish Tour Operator Iberostar, Cobra, Quercus Equity (Grupo ACS – a spanish construction company), and Nefinsa group (Nefinsas being the owner of Air Nostrum).

Flying destinations? Clickair has confirmed it will start to fly to 12 destinations – 8 international cities: Amsterdam, Dublin, Geneva, Zurich, Prague, Lisbon, Oporto, Moscow, and 4 spanish cities: Bilbao, Malaga, Seville and Valencia. For the moment it will not fly to Madrid.

Fleet? The airline will start its activity with a fleet of 3 Airbus A320-200, then it will add an aircraft each month; the fleet size is expected to be around 30 aircrafts in 2008 and Clickair expects to reach up to 70 destination by 2008.

What’s new?The good news is that unlike many other low-cost carriers, Clickair will only fly to the main airports of the cities it serves (hence no extra transportation costs for the budget travelers..

Belonging to Iberia, Clickair will be run as a separate company however Clickair’s passengers will benefit from the Iberia Plus loyalty program. Clickair will also share flight codes with Iberia, meaning that Clickair fares won’t only be sold on internet but also through the GDSs, following a different approach from the traditional low-cost strategy.
Rumors say that passengers will be offered theather and theme park tickets on board.

What’s next? For the moment we are still waiting for the launch of the website; bad move for a company which is already created, announced and ready to go. Anyway I logically expect Iberostar to provide much of the hotel product of the coming website.

Any direct competitors? Barcelona-based Vueling and Air Madrid are direct local competitors, but also Ryan Air since Clickair has decided to open a route between Barcelona and Dublin. I guess Ryan Air should take Clickair seriously since Ryan Air lands its flights far from Barcelona center (In Girona, 103km from Barcelona city center) when Clickair lands at Barcelona’s main airport. EasyJet, which has announced the opening of new routes in Spain is a seen as a tough competitor too.

According to Europa Press, the booking system that will be used on the website is Open Skies developped by Navitaire (a wholly-owned subsidiary of Accenture). This technology is also used by RyanAir, German Wings and VirginExpress just to name a few..

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