The new Tripadvisor site is online: a retail look and feel!

18 10 2007

You can have a sneak preview at the new Tripadvisor site by browsing this beta” microsite that TA globally announced today in its newsletter.

The user-generated reviews’ giant Tripavisor (part of the Expedia, Inc. family of travel companies), decided to “create a new and easier to use” site. Kristen Nicole from Mashable previously published an article saying that people have complained about the cluttered homepage of the (curent) site.

Look at those “before-after” screenshots I took and make your own opinion:

Tripadvisor before and after screenshot

A typical WEB 2.0 launch for this new version: As it has been said by Tripadvisor: It is a beta site! “Beta” means [Tripadvisor] is still polishing a few things! This beta version was first launched on the co.uk site of TA a few days ago, and it is now for everyone to REVIEW!

I have noticed myself a few mistakes in the list of countries/cities of the Europe section, like Lisbon listed under Romania(!), Rome in Latvia (!), Venice in Luxembourg (!) etc. Travolution commenters spotted those mistakes and considered that even if “it will be sorted soon” still “it reflects poorly”.

Tim Hughes thinks the beta version of Tripadvisor looks like a retail travel site. Did Tripadvisor hide the business side of their “free review site” on purpose? It’s hard to believe, as ads were everywhere in the previous version (text ad links called sponsored links and flash ads). Does Tripadvisor think it will convert better if it has the “look and feel” of a retail website (now that they are famous for being review website)? I guess so!

Take a look at a full review of this new design written by Alex (Travel UCD).

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First TV ad for Expedia in France

23 04 2007

Expedia.fr launched a new campaign of advertising in France. It started with a TV ad on national TV; this was the first TV ad for Expedia on public TV, before that, Expedia did TV spots but only for 15 channels on cable TV.

(Update: Expedia also sponsored TV shows on Canal+ and TF1 in the past.)

The name of this new campaign is “Expedia, le voyage que je veux.” (Expedia, travel as I wish”). It is very similar to the famous slogan of Club Med : “Club Med, Le bonheur si je veux.” (Clud Med, Happyness as I wish”). The spot draws a parallel between a tailor made clothing shop and the way a couple can customize its future vacations.

According to Marc Ruf, former Vice President of Expedia France:

“[Expedia] gives the ability to anyone to become its own travel agent. Who better knows the needs and desires of the traveler than the traveler himself?”

Expedia kindly sent me the link to watch their TV spot:

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Besides this TV spot, Expedia also launched another wave of offline advertising on buses and on the walls of the subway with the following offline ads:

Expedia Offline Advertising

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The 10 most influential people in the online travel industry

24 09 2006

The english media portal Travolution* has gathered the votes and opinions of its readers (I haven’t had time to cast my vote) to finally released a list of the 10 most influential people in the online travel industry over the past decade (tough job!).

“The final 10 is, we believe, a collection of the finest thinkers and strategists since 1996, and sometimes those just simply brave enough to try to break new ground.”

Here are 5 people selected from the list of the 10 most influential people:

  • Sergey Brin and Larry Page, Google

If you want to know who else appear on the list and WHY they appear in that list, Travolution provides an analisys/rationale.

Pierre Chappaz (and Dominique Vidal Kelkoo) did not make it to the final ranking of the 10 most influential person but was present among the 20 most influential people; see the others on Travolution.
The next big question is: Who will remain in the list in 2016? Will Google not only influence but play a more determinant role in the travel industry in the future?

Do you agree/disagree with this ranking? Have a read at the analysis page and make a comment.
* “Travolution is a new media brand for the online travel industry, from the publishers of Gazetteers Plus & Travel Weekly. It is packed with research, news and analysis on everything to do with selling, deploying and marketing travel on the web.”

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